6810 50th Street NW (780) 468-4118

About Action Flooring Edmonton


Engineered for Excellence is the standard that guides our buying team and our showroom flooring specialists in every project and every floor we select. We choose flooring that we would put in our homes and our own business. Flooring that is engineered to work hard, does not fall apart or wear out, and is a joy to live with.

Flooring that after years of living with it sparks gratitude for the service and comfort it provides. Flooring that makes you feel welcome when you come home.

Installed with Artistry is the standard that guides our team of professional installers. Installing flooring to us is about taking a beautiful product and making it look amazing by getting every little detail installed just right.

This way the flooring presents all of its natural qualities so they can be appreciated and combined with proper installation results in flooring that will wear and last as designed. Creating a floor you enjoy looking at and living with.

Our Team

Action Flooring is a family owned and operated business, founded by David Reid. Presently Action’s team consists of over ninety of the most talented and dedicated individuals in their profession; many of which have been with the company for over a decade.

Our intention is to build lasting relationship built on excellent customer service and quality. We are passionate about providing services and products that are of value and quality while establishing a relationship with each and every client to serve them in the best way possible. With our qualified and experienced team, we are more than capable at managing, meeting, and exceeding our client's expectations.

  • Friendly knowledgeable staff.
  • 10 certified interior design specialists on staff in store to help with the color and design of any space in our comfortable relaxed environment to do your shopping.
  • We stand behind our product, in house warranty, and strive to meet your timelines.
  • We are a member of the BBB, Better Business Bureau and AFCA, Alberta Floor Covering Association
  • Our installation team is highly qualified and experienced; they are very willing to work with your specific needs and concerns.
Our Mission

Our motto: "If we wouldn’t accept it in our own home neither should you."

Our goal is not to “sell” you a floor, but to establish a relationship. This has been key to Action Flooring’s success for over 40 years. Your sales & selections specialist will be with you through every stage of the process including product and colour selections, booking confirmation, installation and the final walk thru.

Where we started

Over 40 years ago, Dave Reid set out with a vision to provide clients with the best possible value and quality for their flooring needs.

The humble beginnings took place out of a basement of a warehouse using a conveyor system to move product in and out. A lot has changed since then!

Our Showroom

Our new 12,000SF of Showroom and Warehouse has the largest selection of products from all the top brands.

This ensures that every clients’ needs can be met accordingly. Our warehouse behind the showroom stocks thousands of square feet of tile, hardwood and carpet for Cash and Carry.

Our Services
  • Assistance with Flooring Selections
  • Flooring Installation
  • Flooring Removal
  • Flooring Repair
  • Full Renovations
  • Commercial Flooring Needs
  • Project Management
  • Designing Needs: Cabinets, Countertops, Wall Paper, Window Coverings, Furnishings, Paint, and More.

Our community and charity work

Helping create a better future for Canadians

casaedmonton symphony orchestralittle warriors

Our Work in the Community

Thank you for championing YONA-Sistema!

July 7 , 2016 Action Flooring 9249 50 St NW Edmonton, AB  T6B 3B6 Dear Dave, Thank you for championing YONA-Sistema! Your gift is a green light – the ESO’s YONA Sistema program is now prepared to graduate from its pilot stage into a well-established future because of you! Thank you! We are so excited […]

Buchanan Centre Flooring donation

50% of the flooring was donated to the Buchanan Centre Now open (at 11209 – 86 St), Buchanan Centre is the new home of Parkinson Alberta in the Edmonton Region; and is designed to be a hub for living well with Parkinson disease.  Offering quality supportive services, educational opportunities and a variety of programming options; […]

Donation and contribution to the Rotary 100th Anniversary Gala

Dear Dave Thank you so much for donating an auction item to the Rotary Club of Edmonton’s 100th Anniversary Gala Dinner on Saturday, April 23rd.  Your gift will help our Rotary Club support the YMCA of Northern Alberta and the Boys and Girls Club, Big Brothers Big Sisters of Edmonton with a $100,000 Centennial Legacy […]

Recent donation to Little Warriors

Dear Action Flooring, Thank you so very much for your recent donation to Little Warriors. It is truly appreciated. I wanted to share with you part of a message we recently received from a mom of one of the children that has graduated from the Be Brave Ranch year-long treatment program: “Our daughter was in […]

The Aspholm’s – flooring for their kids wheelchairs

This was a job that was brought to us by one of our builders, originally they were the ones contracted to do the majority of the renovation, and they asked us to price out the flooring part of it. I was then put in touch with 102.3 Now! Radio; Fitzy, a Now host, originally brought […]

$5,000 Donation for the Centre for Arts & Music

For the Fifth Annual Edmonton Rock Music Festival 2015 held on August the 14th and 15th we donated $5000 to the cause of the Centre for Arts & Music.

Waldorf school – donating flooring

For Waldorf school we donated and installed over 1400 square yards of commercial vinyl floor. Dana Brettelle‎ from the Waldorf school sent us this letter of thank you which summaries the project   Dear Action Flooring, From all of us at the WISE school, we want to send out a huge thanks to all of […]

Action Flooring’s Annual Charity Golf Tournament: August 28th, 2015

We’d like to say A BIG THANK YOU to everyone who supported and came out this year for our Charity Golf Tournament. It was our best year yet! We raised over $20,000 for the Global Citizen Poverty Project. The money goes toward helping to end extreme poverty. Global Citizen is an initiative to recruit tens […]

What our clients say about us

"We decided to redo our bathroom. they came in and gave a quote. then ordered the material. all the work was done in a reasonable time period. the workmanship was excellent."

Connie on Southside

"They came recommended to me. Very professional and phoned us two months after the carpet was installed to see if everything was ok and to contact them if there was any problems."

Brad Eshpeter in Beaumont

"Very impressed with the knowledge and design at Action. Had a lot of help finding new floors and had people helping me to coordinating existing finishing to match. Ensured that flooring was here on time and installers were great.Would highly recommend them and their design team."

Lucy in Beaumont

"Excellent customer service. The work was completed on time, and done extremely well. The work was completed 6 months ago and I am completely satisfied with the work. The sales people were very helpful. I would absolutely use them again."

Colette in South Edmonton

"We had purchased all our flooring from Action Flooring for our home reno. They where extremely help ful and very knowledgeable about there product. We would buy from them again."

Brent Harley in Tofield

"Action hardwood is a flooring store for someone who is looking for high end flooring product and installation. I would definitely recommend action flooring to everyone who is looking to upgrade their existing flooring or for new construction."

Bal in Edmonton


Payment Plans Available

Take it easy, don't pay until 2024.


Phone 780-468-4118
Fax 780-465-7210
Email info@actionflooring.ca

6810 50th Street NW
Edmonton, Alberta, T6B 3M9


Monday - Friday: 8:30 - 5:00
Saturday: 10:00 - 4:00
Sunday: Closed

Closed on Stat Holidays

We will be Closed on                  November 11th to observe Remembrance Day

Designablities available by appointment only

better business bureau accredited
shaw floors